LiftMaster’s Ferris Bueller’s Day Off commercial winks to the audience, showing Cameron all grown up and preventing his own son from getting into the same Ferrari-related scrape that he faced 30 years earlier.īefore you can bring the power of the past to your marketing, you need to know exactly who your audience is. Nostalgia marketing can also address the changes that we all go through over time. ![]() Well into adulthood, this demographic is raising their own young children in an environment drastically different from the one in which they grew up. Now in their mid-20s to mid-30s, these young adults are looking back to a time before social media and constant connectivity, when your neighborhood was your world. Millennials respond particularly well to nostalgia marketing. It creates a “remember when” feeling that helps your audience feel more connected to you and your brand. Nostalgia marketing uses imagery, music, or pop culture references from the past to tap into our collective longing for a simpler past. Here’s what you need to know about nostalgia marketing, and how it’s shifting in 2021. Nostalgia marketing has seen a major resurgence over the past several years, and the COVID-19 pandemic has made the trend even more ubiquitous. ![]() And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games.Įach of these brands is benefitting from the emotional power of nostalgia, a wistfulness for days gone by. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. Kentucky Fried Chicken brought back vintage chicken buckets from 19 for the holiday season.
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